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Saber Hossinei

Safehouse Crisis Center Celebrates New Center

By | All Posts, Current Events/News, JB+A Client Fundraising Success, News You Can Use | No Comments

Jeffrey Byrne + Associates proudly partnered with Safehouse Crisis Center for a successful $1.2 million campaign to build a new center in Pittsburg, Kansas.

From left to right: Ron Scripsick, Jeannette Minnis, Susie Boldrini, Rebecca Brubaker and John Marshall.

On June 29, Safehouse Crisis Center celebrated the opening of its new center in Pittsburg, Kansas, and recognized the army of volunteers and donors of the “Building New Opportunities” campaign who were responsible for raising $1,200,000 for the new building.

Safehouse, started in 1979, serves seven counties in southeast Kansas, offering safety and advocacy services for victims of domestic violence, sexual assault and stalking. Clients can stay for a maximum of 90 days with the opportunity to benefit from transitional housing as needed.

The new shelter is nearly double the size of the previous shelter, providing much needed relief. It offers larger bedrooms and bathrooms, comfortable community rooms and modern kitchens for clients to utilize in preparing their own meals. The shelter will also offer services to men who are victims of domestic violence.

The “Building New Opportunities” campaign was launched following the conclusion of a Feasibility Study conducted by Jeffrey Byrne + Associates. “After learning from our consultant that conducting a campaign was indeed feasible, we knew right away that we needed to recruit dynamic leadership,” states Safehouse Executive Director Rebecca Brubaker. “We approached two long-time friends and prominent leaders within Pittsburg:  Susie Boldrini and Jeannette Minnis, and they were quick to sign on as campaign co-chairs. What soon transpired was way, way beyond our expectations.”

JB+A  campaign consultant John Marshall recalls “Rebecca and I sat down with Susie and Jeannette to discuss the campaign during which I suggested that it could take up to a year to raise the funds needed. Susie looked at Jeannette and then back at me and said, ‘We can get this done a lot quicker than that!’ ‘Hmmmnnn’ I remember thinking. However, after that, it became clear to me that they were truly a dynamic-duo.”

Once the campaign committee had been formed, they put forth an incredible effort, and reached their goal IN ONE MONTH! It was nothing short of spectacular and as John Marshall stated, “It was unlike any campaign I had ever been involved in before – simply amazing.”

At the victory celebration, co-chair Susie Boldrini graciously thanked everyone for their efforts and generosity. She closed with, “Once again, the Pittsburg community responded beautifully in supporting this tremendously important need. Raising $1.2 million in such a short period of time was a real testament to the compassion that exists within our caring community.”

JB+A was privileged to partner with the staff and volunteers at Safehouse in an effort which will have a profound and lasting impact on those who receive its crucial services.

Summer + Planning = #GivingTuesday Fundraising Success

By | All Posts, Annual Giving, Fundraising, Insights, News You Can Use, Social Media, Uncategorized | No Comments

Katie Lord, Vice President

It’s officially summer and you know what that means: “special summer deal” ads are bombarding us on TV and reminders that it’s time to start thinking about the year-end holidays are already starting to pop up on social media.  As consumers, we either love or loathe these very early reminders of the impending holiday season; for nonprofits, it is a reminder we need to begin thinking about something else associated with the holiday time of year: #GivingTuesday.

Celebrating its 5th anniversary, #GivingTuesday falls on November 28th this year. In 2016, #GivingTuesday raised more than $177 million through $1.64 million gifts in 98 countries around the world. November may seem like a long way away with countless other deadlines in between for you and your organization, but there are three important steps you can take now to get a jumpstart on a successful #GivingTuesday this fall:

  1. Identify your #GivingTuesday Program Focus

When crafting a #GivingTuesday campaign, it is best to highlight a specific program or immediate need with in your organization to grab donors’ attention. Granted, we all need general operational support, but your annual appeal supports that. Since social media is the main vehicle for #GivingTuesday, your #GivingTuesday campaigns need to be targeted and more specific, enabling the goal of the day to be reached through viral sharing and support of your followers and donors.  Examples include a special project in your facility or purchase of technology or supplies.

  1. Find a Matching Gift

It’s been shown that #GivingTuesday and year-end appeals with matching funds have better results.  Now is the time to look through your donor database and current major gift relationships to identify, cultivate and solicit a short list of prospects for matching funds to your #GivingTuesday project and goals.

  1. Create your #Hashtag

It is not too early to create your unique #hashtag for your #GivingTuesday campaign based on the program or theme you have selected. Be sure to make it short and relevant to your organization and something easy for people to remember.  Not only will this allow you to stand out on the actual day by having a unique hashtag, it also provides increased opportunity for your specific campaign to “trend.”

It is not too early to start “pre-sharing” your plans for #GivingTuesday, and building the anticipation and excitement that will keep your organization’s campaign top of mind for donors, volunteers and staff who will be involved in planning and executing a successful #GivingTuesday.

For more tips about creating a solid #GivingTuesday campaign, download your own “JB+A #GivingTuesday Guide.”

Just Ask.

By | All Posts, Annual Giving, Donor Cultivation, Fundraising, Major Gift Solicitation, News You Can Use, Prospect Research | No Comments

Saber Hossinei, Coordinator of Administration + Consulting

Have you seen those shirts with JUST DO IT across the front? It certainly makes for a catchy phrase, but the meaning behind it is so much more than that. It’s a message of action. Regardless of one’s condition, level of experience or ability, don’t forget what’s truly necessary: action. And with action, come results.

In my background with sales and sales training, the recurring obstacle for many of the trainees I worked with (rookie and veteran salespeople alike) was “making the ask.” How is it that most folks can be trained to do an excellent job with all aspects of the sales process, yet drop the ball when it comes to asking for the sale? Anecdotally, I can tell you that the best sales reps had the opposite problem. They weren’t great planners or polished presenters, but they asked for a sale with each and every visit, and as the saying goes, even a broken clock is right twice a day.

Recently, I had the privilege to serve on the silent auction subcommittee for a nonprofit’s annual gala fundraiser. It was my first time in such a role, and in fact it was my first time ever asking for donations. Armed with just a letter about the event and a donation request form, I hit the street and went door to door in a shopping center to ask for donations. Of course, I was very excited to receive a nice item from the first business I approached, and by the end of my walk, I had received not only merchandise and gift cards for the silent auction, but also referrals to other businesses to solicit for donations! The bottom line is, I might have felt poorly prepared, but by showing up and asking for donations, I received them.

I am certainly not making a case against proper and thorough preparation for solicitations. The qualification, cultivation and solicitation process with prospective donors is critically important, and today, we have many valuable resources readily available to help us develop strong strategies for relationship-building with our prospects/donors. (Check out Jeffrey’s article “Don’t Commit Fundraising Malpractice” about how nonprofits should “do their “homework” on prospective donors.)

But nonprofits suffer when leadership, staff and volunteers are reluctant to “make the ask,” or want to wait until everything is “perfect.” Don’t get “paralysis by analysis.” Your Boards, staff and volunteers should be taught that making an “ask” is not only the most important element in obtaining donations, but it is also the right thing to do. You owe your supporters action, your potential donors the opportunity to support your cause and you owe those who benefit from your nonprofit your best work! JUST ASK.