Category

Insights

Welcome Veronica Gerrity, JB+A’s Newest Team Member

By | All Posts, Current Events/News, News You Can Use | No Comments

 

As JB+A continues to grow in response to client needs, I am excited to have Veronica Gerrity join us. Veronica’s passion for service and “can-do” attitude will be a great asset to our fundraising team. I know our clients, the philanthropic community and the rest of our JB+A team will agree she is a valued addition.
– Jeffrey Byrne, President + CEO

Veronica Champion, Coordinator of Administration + Consulting, joined the consulting team at Jeffrey Byrne + Associates with a background in nonprofit coordination and administration. She has worked closely with Board members, clients, families and community organizers.

Prior to her position with JB+A, Veronica was a Care Coordinator at KidsTLC, where she was responsible for all coordination of care for clients, families and mental health providers. A graduate of Ottawa University with a B.A. in Human Services, Veronica is active throughout the community, including Junior League of Kansas City.

“I’m excited to hit the ground running, and to be working with JB+A to help nonprofits continue to make a powerful and much-needed difference in our communities,” says Veronica.  You can reach Veronica at 816.237.1999 or at VGerrity@FundraisingJBA.com.

Welcome Veronica!

Leadership is Fundraising, Says the Philanthropy Professor

By | Commentary, Fundraising, Organizational + Personal Development, Uncategorized | No Comments

JB+A is pleased to share this blog from Dr. Amir Pasic, our friend and colleague.  Dr. Pasic, the Eugene R. Tempel Dean and Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, joined us in Kansas City on September 14 for a special presentation on the value of research and how it informs leadership and fundraising success.

I like to praise the virtues of excellent fundraising in pursuit of a great mission conducted ethically by leaders of exemplary integrity. Seasoned fundraisers, wherever they sit within an organization or in its supporting environment, understand the virtuous cycle that appears with a successful fundraising program. There is focus on strategic priorities, buy-in from inside the organization and throughout the community of supporters, clear plans for interacting with donors and friends across all segments and phases of engagement, and there is celebration of the people who provide the resources that enable progress in pursuit of the organization’s vital vision.

I often wonder if leadership that does not emulate the process of fundraising even makes sense. When does a leader not ask others to do things differently, or to stop doing certain things, or to let go of possessions or practices, which they then do willingly and happily? And not only do I like to think of leadership and fundraising as synonyms in many ways, but as fundraising practitioners well know, your title or your position does not necessarily reflect your ability to succeed. Indeed, virtuosos of leadership and fundraising manage to make a difference regardless of their official position.

In such challenging and often ambiguous situations how does one grasp what to focus on and decide where to direct one’s activity? One key resource that any leader needs is research. How do we know what works, and just as importantly, what does not? How can we understand the complexity of what motivates a donor? How can we assess the impact of our efforts? And, in the bigger picture, how can we hope to address societal problems or develop effective strategies unless we have reliable insight into new developments in our field and into the patterns and trends that help us understand the ever-changing context within which we work. Rigorous, high quality research is an important component in virtually all aspects of the work of philanthropy, and it is through better research that we will achieve even better results.

Check out a recap of Dr. Pasic’s presentation in Kansas City.

Dr. Amir Pasic, the Eugene R. Tempel Dean and Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy Joined us in Kansas City

By | All Posts, Commentary, Events, Fundraising, News You Can Use, Organizational + Personal Development | No Comments

Dr. Pasic spoke to a captive audience at the Kauffman Foundation Conference Center on September 14 as part of Nonprofit Connect’s 501(c)Success National Speaker Series.  Dr. Pasic, the Eugene R. Tempel Dean and Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, shared his expertise and experience in the value of research, and how we can use this valuable tool to improve fundraising and philanthropy.

Dr. Pasic reminded us that essentially, leadership is fundraising, and asked the poignant question, “If a leader isn’t fundraising, is he really a leader?” Dr. Pasic pointed out leadership and fundraising both involve 1) building relationships, 2) engaging, asking and recognizing and 3) creating vision and buy-in. Check out Dr. Pasic’s blog on this very topic.

Key highlights from Dr. Pasic’s presentation included some great examples of people putting research into action:

  • Jane Chu, PhD, Chairman of the National Endowment for the Arts (Rockhurst grad, Lilly Family School of Philanthropy alum and previous director of the Kauffman Center for the Performing Arts Center) and how she used research to illustrate the impact of the arts and cultural industries on the nation’s gross domestic product.
  • Giving USA: The Annual Report on Philanthropy, measures the financial scope of philanthropy in the U.S. and is fundamental to fundraising. The seminal report on charitable giving, Giving USA is the longest-running and most comprehensive evaluation of philanthropic trends in the United States. Giving USA is published by the Giving USA Foundation and is researched and written by the Indiana University Lilly Family School of Philanthropy.

Dr. Pasic also pointed out that in addition to utilizing research for evaluation or benchmarking purposes, we can also use research to help identify impact, areas needing funding and other issues in our sector, such as recruiting and retaining talent.

Jeffrey Byrne (JB+A), Dr. Amir Pasic and Lewis Gregory (US Trust)

Dr. Pasic also address some of the “hot topics” in fundraising research now, such as Crowdfunding, Donor-Advised Funds and disaster giving. Crowdfunding is on the rise, and in 2015, $34.44 billion was generated in Crowdfunding, with $2.8 billion of that total raised for formal charitable purposes.

The prevalence of Donor-Advised Funds is increasing as well, both in the number of funds and the total assets held within them:  in 2006, there were 140,000 DAFs holding assets of $33.6 billion.  By 2016, those figures had grown to 269,000 and $78.6 billion respectively.  And in 2015, Fidelity Charitable Gift Fund unseated United Way Worldwide as the largest fundraising charity, having collected $4.6 billion. And three of the Top 10 largest fundraising charities on the list are commercial DAFs: Fidelity Charitable Gift Fund, Schwab Charitable Fund and National Christian Foundation. More than half of all DAFs are held in commercial funds and this hot topic is raising questions about their usage: what are the benefits versus the costs to society and the nonprofit sector?  What is the overall impact?  Are DAFS displacing other forms of giving?

The Lilly Family School of Philanthropy has been tracking disaster giving since the attacks of 9/11.  Typically following a disaster, we see a sharp uptick in donations in the first six weeks, with continued moderate growth through six months then finally leveling out.  Celebrities are very prominent in disaster giving (J.J. Watt raised more than $30 million for Hurricane Harvey relief) and the key element in disaster giving is mass participation.  And in times of disaster, we overcome our differences and unite as one force to help those in need.

Dr. Pasic discussed the different types of research:

  • quantitative studies (such as Giving USA, Million Dollar List and The Salvation Army Human Needs Index)
  • experiments (take us away from our “rules of thumb” and comfort zones, but help us discover more effective ways of doing things)
  • humanities (qualitative exploration – such as the Smithsonian Exhibit on Philanthropy (Giving in America is a permanent exhibit that looks at the historical role of philanthropy in shaping the United States)
  • studies of the profession (gender composition of the field, diversity in the field and other issues like compensation and tenure
  • public policy (tax reform, regulations, ethical guidelines for dealing with grateful patients and better educating legislators about our field)

Research asks the questions, in a variety of ways, “Why do things fail? Why do things succeed?”  Bottom line, research helps us cultivate judgement, create communities of discovery and develop leaders – all of which will help us strengthen philanthropy and our world.

Join JB+A, U.S. Trust and Nonprofit Connect for Dr. Amir Pasic on Thursday, September 14

By | All Posts, Boards + Leadership, Current Events/News, Events, Fundraising, Organizational + Personal Development | No Comments

Dr. Amir Pasic is the Eugene R. Tempel Dean and Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy. Pasic leads the world’s first school devoted to the study and teaching of philanthropy.

The school is an internationally recognized leader in philanthropy education, research and training and is dedicated to improving philanthropy to benefit the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change.

Dr. Pasic will address how an organization’s leadership and fundraising staff must be focused on the same things to make fundraising efforts successful. How do leaders and fundraising practitioners grasp what to focus on and decide where to direct their activity? One key resource that any leader needs is research:

  • How do we know what works, and just as importantly, what does not?
  • How can we understand the complexity of what motivates a donor?
  • How can we assess the impact of our efforts?
  • How can we hope to address societal problems or develop effective strategies unless we have reliable insight into new developments in our field?

Rigorous, high-quality research is an important component in virtually all aspects of the work of philanthropy, and it is through better research that we will achieve even better results.  Join us to meet Dr. Pasic and discuss how research can inform success.

Reserve your spot and register here.

Thursday, September 14, 2017

7:30 – 9:00 a.m.
7:30 a.m. – Breakfast | 7:55 a.m. – Program
Kauffman Foundation Conference Center
4801 Rockhill Road
Kansas City, MO 64110
JB+A is a proud sponsor of the 2017 501(c)Success National Speaker Series,
a program of Nonprofit Connect
501(c) Success National Speaker Series

Do Your Homework, Sit Still and LISTEN

By | All Posts, Donor Cultivation, Fundraising, Major Gift Solicitation, News You Can Use, Organizational + Personal Development, Prospect Research, Volunteers | No Comments

Jeffrey D. Byrne, President + CEO

We know to do our homework on prospective donors. You’ve heard me say time and again “Don’t commit fundraising malpractice!” (See my blog piece on the benefits of prospect research here.)That means do your research – because it reveals information about the wealth and capacity of prospects as well as information about philanthropic giving history, community involvement, natural partners and connections. And your donor database should contain important notes about your prospects and interactions with them. Prepare for your visit.

Sitting still tells your audience you really care about what they should say. Don’t shuffle your papers. Don’t check your phone. Don’t fidget. Sitting still lets you hear what your prospective donor should tell you about their life story and experiences – maybe even how a single instance changed their life. You can learn why they are passionate about your organization and its mission.

I believe in order to be a great fundraiser, you have to be a good – if not great – listener. Human nature might urge you to fill quiet moments with a remark or an anecdote. Of course you are nervous, and anxious to impress. You certainly want to make a connection you can build upon later. But it is in those quiet moments that you, as a volunteer or professional, can learn the most.  Waiting for the prospective donor to share might result in hearing firsthand how your healthcare institution saved their life. You might learn a relative was a long-time volunteer. You might learn how an agency similar to yours provided their mother with safety and refuge from domestic violence.  Resist the urge to talk about yourself.  Ask prospective donors about themselves…and then listen to what they say. Some good lead-ins might include:

  • “Tell me more about that …”
  • “What did she/he say about that…?”
  • “What happened next …?”
  • “What made you decide to …?”

You get the idea. You can think up your own list of “conversation engagers” that will help you get to know your prospective donor and involve them in the meeting. The bottom line is this: regardless of with whom you are meeting, when you get your prospective donors talking about themselves – when you ask about them – your prospective donor will come away from the visit feeling much more satisfied and positive about you and your organization than if you had used the time trying to tell them the 50 wonderful things you are doing to make a difference.

However, all of this doesn’t mean you should not educate your listeners about your organization and your mission. I’d suggest you use the 80/20 rule. Inform 20 percent of the time and LISTEN the other 80 percent.

In training staff and volunteers to make major gift solicitations, we place considerable emphasis on setting the appointment, sharing the vision and asking for the gift. Think about all the times we practice the script for the call or role-play the visit.  But how often do we practice listening? If you have volunteers who are reluctant to go on solicitation calls, think about how can coaching them on listening style can help them overcome their jitters about making the “ask.”

And finally, care about what’s being said and commit it to memory. Make notes when you leave if you need to capture details. This kind of active listening and remembering stems from truly caring about the donor. Don’t let the lure of a gift keep you from truly caring and listening to the prospective donor’s words. If you are listening and caring (and, of course, remembering to ask for the gift,) the gift will come.

Is Your Ask Using the Right Emotional Messages?

By | All Posts, Donor Cultivation, News You Can Use, Nonprofit Marketing, Prospect Research | No Comments

Editor’s Note:  We are pleased to introduce Grant Gooding of Proof Positioning as a guest contributor. Grant cut his teeth in the mergers and acquisitions world which gave him an uncommon, macro understanding of the hard and soft components of businesses and market transition. He took his knowledge of analyzing hundreds of businesses to consult with entrepreneurs, mostly inventors, to help them shape their brands relative to the market landscape. He then took this concept to the next level creating Proof Positioning in 2012 where he integrated consumer insights research into his market based brand process, allowing him to use statistics to show organizations what they can say to close more business.

When making an ask, taking into consideration the different emotional and psychographic idiosyncrasies of your audience can make all the difference.

Although we like to believe we are highly logical beings and use mostly logic when making decisions, neuroscience has debunked this once widely thought presumption and taught us that all our decision making, regardless of its subject and value, resides in our emotional brain.  The money and time that we give to charities and nonprofits is no different.  This being the case, understanding and measuring those emotions is especially important when considering asks to potential and existing donors.

This was evident in a study where our firm was charged with understanding minority population giving motivations for a fund.  We discovered clear trends that allowed our client to make gentle shifts that increased the emotional resonance and engagement of donors.  While there were many takeaways from this study, one simple, yet fascinating discovery was around the different emotionally resonant value propositions of male vs. female donors.  These are some high-level findings and recommendations from that study:

Women:

The data showed very high emotional resonance of three specific value propositions (i) the organization’s reputation (25% higher than men); (ii) the outcomes the organization has achieved (25% higher); and (iii) the transparency of administrative costs (15% higher).  Based on this data we suggested the organization segment its donor database and send separate communications (email, social, event, etc.) to men and women. Some of our recommendations included:

  • Highlight the reputation of the organization by including specific details around outcomes (either stories or statistics) the programs have achieved.  This was the most important thing to women and we recommended including these “micro-stories” into all non-administrative communication to female donors.
  • Be upfront and provide detail around organizational overhead, program costs and money that goes to the people.  They understand these costs exist and will not only appreciate the honesty but sharing this information will actually increase their emotional engagement.

Men:

The data indicated there were three very DIFFERENT value propositions that resonated with men (i) the organization helped other minorities (27% higher than women); (ii) programs increase quality of life in their local community (12% higher); and (iii) programs impact someone I know personally (8% higher).  We made some recommendations based on this data:

  • Start being more outward and explicit about the organization only helping minorities.  This was the most important thing to men, by far, regardless of the program details or the specific outcomes.
  • Use more donor-centric phrases such as “This will impact your neighborhood,” or “This will help someone that you might know.”  This strategy dramatically increased the probability of creating an ambassador out of a male donor.

The fact none of the top three value propositions were coinciding for men and women was not only shocking to us but to the organization as well.  Based on the data, they were able to make simple changes to their communication strategy and their asks to help better align their messages with the things their donors found most important.

While not every organization has dramatic differences between the sexes, variance exists in every donor population because we are emotional, human beings and we all value different things.  If you consider and measure the emotions of your donors and cater your messages to say the right thing to the right people you will have more successful asks and a more engaged donor population.

Grant Gooding holds a Bachelor’s degree in Business Administration from William Jewell College/UMKC and an MBA with an emphasis in qualitative marketing from The Bloch School of Business at UMKC. Grant also serves as a Board member to both for-profit and nonprofit organizations, including the UMKC Marketing Advisory Board, is an adviser to several startups and is a frequent lecturer, mentor and judge for the entrepreneur community.  Grant is passionate about educating in the areas of entrepreneurship and brand philosophy. You can reach Grant and Proof Positioning by visiting http://proofpositioning.com/.

Summer + Planning = #GivingTuesday Fundraising Success

By | All Posts, Annual Giving, Fundraising, Insights, News You Can Use, Social Media, Uncategorized | No Comments

Katie Lord, Vice President

It’s officially summer and you know what that means: “special summer deal” ads are bombarding us on TV and reminders that it’s time to start thinking about the year-end holidays are already starting to pop up on social media.  As consumers, we either love or loathe these very early reminders of the impending holiday season; for nonprofits, it is a reminder we need to begin thinking about something else associated with the holiday time of year: #GivingTuesday.

Celebrating its 5th anniversary, #GivingTuesday falls on November 28th this year. In 2016, #GivingTuesday raised more than $177 million through $1.64 million gifts in 98 countries around the world. November may seem like a long way away with countless other deadlines in between for you and your organization, but there are three important steps you can take now to get a jumpstart on a successful #GivingTuesday this fall:

  1. Identify your #GivingTuesday Program Focus

When crafting a #GivingTuesday campaign, it is best to highlight a specific program or immediate need with in your organization to grab donors’ attention. Granted, we all need general operational support, but your annual appeal supports that. Since social media is the main vehicle for #GivingTuesday, your #GivingTuesday campaigns need to be targeted and more specific, enabling the goal of the day to be reached through viral sharing and support of your followers and donors.  Examples include a special project in your facility or purchase of technology or supplies.

  1. Find a Matching Gift

It’s been shown that #GivingTuesday and year-end appeals with matching funds have better results.  Now is the time to look through your donor database and current major gift relationships to identify, cultivate and solicit a short list of prospects for matching funds to your #GivingTuesday project and goals.

  1. Create your #Hashtag

It is not too early to create your unique #hashtag for your #GivingTuesday campaign based on the program or theme you have selected. Be sure to make it short and relevant to your organization and something easy for people to remember.  Not only will this allow you to stand out on the actual day by having a unique hashtag, it also provides increased opportunity for your specific campaign to “trend.”

It is not too early to start “pre-sharing” your plans for #GivingTuesday, and building the anticipation and excitement that will keep your organization’s campaign top of mind for donors, volunteers and staff who will be involved in planning and executing a successful #GivingTuesday.

For more tips about creating a solid #GivingTuesday campaign, download your own “JB+A #GivingTuesday Guide.”

And a special thank you to Dave Halpin and Lamar Advertising for donating several billboards promoting #GivingTuesday around greater Kansas City.

Safehouse Crisis Center Celebrates New Center

By | All Posts, Current Events/News, JB+A Client Fundraising Success, News You Can Use | No Comments

Jeffrey Byrne + Associates proudly partnered with Safehouse Crisis Center for a successful $1.2 million campaign to build a new center in Pittsburg, Kansas.

From left to right: Ron Scripsick, Jeannette Minnis, Susie Boldrini, Rebecca Brubaker and John Marshall.

On June 29, Safehouse Crisis Center celebrated the opening of its new center in Pittsburg, Kansas, and recognized the army of volunteers and donors of the “Building New Opportunities” campaign who were responsible for raising $1,200,000 for the new building.

Safehouse, started in 1979, serves seven counties in southeast Kansas, offering safety and advocacy services for victims of domestic violence, sexual assault and stalking. Clients can stay for a maximum of 90 days with the opportunity to benefit from transitional housing as needed.

The new shelter is nearly double the size of the previous shelter, providing much needed relief. It offers larger bedrooms and bathrooms, comfortable community rooms and modern kitchens for clients to utilize in preparing their own meals. The shelter will also offer services to men who are victims of domestic violence.

The “Building New Opportunities” campaign was launched following the conclusion of a Feasibility Study conducted by Jeffrey Byrne + Associates. “After learning from our consultant that conducting a campaign was indeed feasible, we knew right away that we needed to recruit dynamic leadership,” states Safehouse Executive Director Rebecca Brubaker. “We approached two long-time friends and prominent leaders within Pittsburg:  Susie Boldrini and Jeannette Minnis, and they were quick to sign on as campaign co-chairs. What soon transpired was way, way beyond our expectations.”

JB+A  campaign consultant John Marshall recalls “Rebecca and I sat down with Susie and Jeannette to discuss the campaign during which I suggested that it could take up to a year to raise the funds needed. Susie looked at Jeannette and then back at me and said, ‘We can get this done a lot quicker than that!’ ‘Hmmmnnn’ I remember thinking. However, after that, it became clear to me that they were truly a dynamic-duo.”

Once the campaign committee had been formed, they put forth an incredible effort, and reached their goal IN ONE MONTH! It was nothing short of spectacular and as John Marshall stated, “It was unlike any campaign I had ever been involved in before – simply amazing.”

At the victory celebration, co-chair Susie Boldrini graciously thanked everyone for their efforts and generosity. She closed with, “Once again, the Pittsburg community responded beautifully in supporting this tremendously important need. Raising $1.2 million in such a short period of time was a real testament to the compassion that exists within our caring community.”

JB+A was privileged to partner with the staff and volunteers at Safehouse in an effort which will have a profound and lasting impact on those who receive its crucial services.

Join Jeffrey D. Byrne for an expert panel discussion on how public policy and legislative issues are impacting philanthropy

By | All Posts, Current Events/News, Events, Giving USA, Legislative + Advocacy, The Giving Institute | No Comments

Over the last few years, the nonprofit sector has seen an increased level of interest on the part of elected officials, particularly on the federal level, in public policy and legislative issues impacting the sector. These issues range from the charitable tax deduction, to foundation and donor-advised fund “pay out” to PILOTs or other use taxes at the state or municipal level.

Join JB+A’s Jeffrey Byrne for a live webcast of an expert panel discussion on these issues that will affect our sector and how we can educate legislators on their impact.

July 14
10:00 a.m.-11:15 a.m. Central Time

Tax Policy and Other Changes in the Political Wind
hosted by The Giving Institute

Register now for this complimentary, live webcast

Panelists:
Suzanne T. Allen, Ph.D., President and CEO of Philanthropy Ohio
Jeffrey D. Byrne, Chair, The Giving Institute
Robert Collier, President & CEO, Michigan Council on Foundations
Sally Ehrenfried, Senior Manager, Philanthropy and Volunteer Engagement, Blackbaud

Moderator:
Jon Biedermann, Vice President, DonorPerfect

Be sure to read Jeffrey’s takeaways from Giving USA 2017: The Annual Report on Philanthropy for the Year 2016 for background on the state of fundraising in the U.S.

As members of The Giving Institute — Jeffrey D. Byrne is the 2015-2017 Chair of its Board of Directors — JB+A is pleased to share this special opportunity with you.

The Giving Institute, since 1935, has championed thought leadership on philanthropy and fundraising in the nonprofit sector. Through the Giving USA Foundation, The Giving Institute produces the Giving USA Annual Report on Philanthropy and other reports and partners with several groups to provide valuable research, data and thought leadership on topics and trends impacting charitable giving.

 

Key Takeaways from Dr. Rooney’s KC Presentation of Giving USA 2017

By | All Posts, Commentary, Current Events/News, Giving USA, Insights, The Giving Institute | No Comments

JB+A was proud to join U.S. Trust and Nonprofit Connect in hosting Giving USA 2017: The Annual Report on Philanthropy for the Year 2016 in Kansas City on June 16 at the Kauffman Foundation Conference Center.  2017 marked JB+A’s 12th year of bringing Giving USA to Kansas City, and this year’s report was presented by Dr. Patrick Rooney, Associate Dean for Academic Affairs and Research and Professor of Economics and Philanthropic Studies at Indiana University’s Lilly Family School of Philanthropy.

Here are some Key Takeaways from Dr. Rooney’s presentation of the Giving USA 2017 report:

Philanthropy and Politics
“More people donate each year than vote,” explained Dr. Rooney, “and the issues most spoken about in 2016 political dialogue were the recipients of the most giving: arts/culture/humanities, environment/animals, health and international affairs.”  Dr. Rooney stressed this may or may not be a “causal” relationship, but pointed out the correlation was hard to ignore. And we may see more clearly the true impact of this “politically-motivated” type of giving in 2017 data.

Giving by Foundations and the 5% Payout Rate
While giving by all three types of foundations – independent, operating and community – increased, the growth was more moderate in 2016.  “Giving by Foundations is more predictable, because of the 5% payout rate*,” said Dr. Rooney, “And independent foundations provided the majority of grantmaking in both 2015 and 2016.” This moderate rise in giving may be attributable to a two-year lagged effect from S&P 500 performance.

But in the midst of ongoing scrutiny and debate about whether private foundations distribute a big enough portion of their assets, Dr. Rooney shared his analysis on increasing the payout rate: “We ran some numbers, to see if increasing the payout rate to 10% would bankrupt foundations.  It would take more than 100 years for that to happen, so in short, the empirical evidence is that increasing the payout rate would not bankrupt foundations.”

*Refers to the payout requirement that is the minimum amount private foundations must spend each year for charitable purposes. By law, private non-operating foundations must distribute five percent of the value of their net investment assets annually in the form of grants or eligible administrative expenses.

Public-Society Benefit and Donor-Advised Funds
Dr. Rooney recognized that “not everyone understands the composition of the Public-Society Benefit subsector.” Organizations within this category include those related to voter education, civil rights, civil liberties, consumer rights and community/economic development as well as free-standing research institutions (for the sciences and public policy.)  This subsector also includes organizations that raise funds to distribute to nonprofits, such as the United Way, Combined Federal Campaigns and Jewish Federations.

National donor-advised funds (such as Fidelity, Schwab and Vanguard) are also included in Public-Society Benefit, and Dr. Rooney noted we are seeing strong increases in contributions to these types of giving vehicles.  “For only the second time since The Chronicle of Philanthropy initiated the Philanthropy 400 in 1991, United Way Worldwide was not listed as the top charity,” explained Dr. Rooney. “Fidelity Charitable took the top spot. In 2015, contributions to Fidelity Charitable grew 20% over 2014, while United Way saw a 4% drop in charitable receipts.”

Dr. Rooney offered that being able to continue to disaggregate donor-advised funds data in this category will shed more light on this topic.

Individual Giving and its Share of the Pie
Individual giving has declined from 84% of total giving in the five-year period ending in 1981 to 72% of total giving in the five-year period ending in 2016.  But Dr. Rooney reassured us individuals/households are still giving, they’re just doing so in more formalized ways (such as through private foundations and donor-advised funds) and reminded us that the single largest contributor to the increase in total charitable giving in 2016 was the increase of $10.53 billion in giving by individuals. He also pointed out the “democratization of philanthropy in 2016,” explaining that “The strong growth in individual giving may be less attributable to the largest of the large gifts*, which were not as robust as we have seen in prior years – suggesting this growth may have come from donors among the general population.”

Dr. Rooney stressed the power to increase giving is in our hands: “If every American household reallocated $5 a day of frivolous consumption to philanthropy, that would double household giving overnight.”  Dr. Rooney added, “It’s up to us as donors, but also as nonprofits – we need to make the case for philanthropy.”

*Giving USA refers to very large gifts as “mega-gifts” and sets that threshold every year.  In 2016, gifts of $200 million and above were tracked as mega-gifts.

Be sure to check out Jeffrey Byrne’s Top Five Ways Nonprofits Can Use Giving USA to improve their fundraising and JB+A’s recap of Giving USA 2017  findings.

Download the two traditional pie charts illustrating 2016 source contributions and recipients and share with Board members, your CEO and development staff.