The results are in and #GivingTuesday 2016 was a resounding success raising $168 million and surpassing last year’s total raised by more than 43%. But how has this global day of giving made a difference to the nonprofits who participate and the individuals they serve? Here are two success stories from nonprofits that demonstrate just how impactful this giving phenomenon has become.
Saving Sight is on a mission to prevent childhood vision loss through charitable vision services for the children of Missouri. This past #GivingTuesday, they harnessed the power of social media to support their signature charitable program, KidSight, which provides free vision screenings to Missouri children.
The Saving Sight team credits their #GivingTuesday success to their prep work. When you have a plan in place you’re already halfway to your goal – the rest is just execution! Leading up to November 29, they mobilized their staff, Board, donors and program recipients to participate in #GivingTuesday through email blasts, a dedicated webpage and regular social media posts.
They reached out to their dedicated base of supporters and recruited them as ambassadors to their #GivingTuesday campaign. Ambassadors not only donated, but also spread the word by posting the #GivingTuesday version of the selfie, the #unselfie.
Take a look at a just a few of the many #unselfies posted by Saving Sight supporters.
So how did they do? 40 individuals donated on #GivingTuesday adding up to $1,040 in total donations. At $5 to screen a child, they raised enough to support KidSight vision screenings for 212 children. Incredible! Well done to the entire team at Saving Sight and KidSight.
HealthEd Connect empowers women and children through evidence-based health, education and advocacy. They train volunteer community health workers in sub-Saharan Africa and Nepal and provide free primary (K-7) education for orphans and vulnerable children in the Copperbelt region of Zambia through three community schools. For this year’s #GivingTuesday, HealthEd Connect focused their efforts on their Girls Achievement Program (GAP), which aims to empower, educate and enable 5th, 6th and 7th grade girls in the developing world to focus on their studies and break the cycle of poverty and dependence.
Their goal? Raise $12,000 for 12 girls to study through the 12th grade.
Like Saving Sight, HealthEd Connect credits a great deal of their success to the prep work. Using the JB+A #GivingTuesday Guide, they developed a robust plan with assigned roles, responsibilities and deadlines.
They mobilized their base through targeted pre-#GivingTuesday emails intended to spread the word amongst Board, staff and key volunteers, and through #GivingTuesday-focused newsletters throughout the month of November. They approached social media with precision and efficiency drafting all posts in advance with engaging photos and pre-determined launch times in place. They also developed a unique hashtag for their campaign: #12GX3.
And they didn’t stop at the prep work. Throughout #GivingTuesday, they sent real time updates to their donors and contacts keeping them informed and engaged in the fundraising process.
Lauren Hall, Executive Director of HealthEd Connect, also credits Board participation with their #GivingTuesday success. “JB+A’s Guide helped us communicate the importance of #GivingTuesday to the Board and they got 100% behind the campaign,” says Hall. “We acquired three matching pledges from the Board in addition to commitments to forward pre-written emails to their contacts. Their support was essential to the success of our campaign.”
So how did they do? HealthEd Connect’s goal was to raise $12,000 ($6,000 online, three $2,000 matching pledges) sending 12 Girls to high school on HealthEd Connect scholarships. They more than surpassed their goal raising $32,365 which will get 32 new scholars through high school. They also acquired 41 new donors and reached more than 3,500 people.
Truly an inspirational account showcasing the power of social media to harness generosity and passion.
Congratulations to the entire team at HealthEd Connect!
Interested in getting your organization to participate in this phenomenal day of philanthropy? The next #GivingTuesday is scheduled for November 28, 2017. It’s never too early to start brainstorming your plan of attack! Leading up to #GivingTuesday, JB+A will be posting helpful tips and guides to help your organization make the most of this global day of giving. Stay tuned!