#GivingTuesday 2016 will soon be here:  November 29.

Be sure to watch for #GivingTuesday billboards throughout Kansas City, courtesy of Lamar Advertising. For the fifth year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono digital billboards throughout the Greater Kansas City Metro.

Is your organization ready to be a part of this powerful, annual tradition of giving?

The fourth year of #GivingTuesday (2015) set another milestone:  an estimated $116.7 million in donations were made on December 1, 2015 – a 181% increase over 2014. What’s in store for 2016?

A solid plan for the big day will increase your chances of fundraising success.

Here are some quick tips for getting started now:

  • Examine last year’s results
    Gather input from staff, volunteers and donors who participated in #GivingTuesday.  What went well?  What are areas for improvement?  Look at your data.  Did you hit your goals?
  • Set goals
    Do you want to raise awareness?  Attract volunteers?  Raise dollars?  Clearly defining your goals and objectives will help you map out tactics.
  • Gather your resources
    Do you have everyone and everything you need for the big day?  #GivingTuesday has lots of moving parts:  people, content and platforms, just to name a few.  Make a list of activities and who’s responsible.
  • Start ramping up on social media
    Send out “Save the Date” reminders.  Put a banner on your website.  Add a footnote about #GivingTuesday to your newsletters and blog pieces. Let your friends and followers know you are gearing up for the big day.
  • Brainstorm
    Do you have a specific project that has #GivingTuesday appeal?  Who could be a matching donor to double the impact to your organization? How can you tell your organization’s story concisely and creatively?

Want more ideas and tips in mapping out your #GivingTuesday plan?  Click here for the JB+A #GivingTuesday Guide.

Leave a Reply