Heather Ehlert
Chief Operating Officer

Social media + celebration = global giving = #GivingTuesday. In 2017, #GivingTuesday raised more than $300 million online through 2.5 million gifts in more than 150 countries around the world.  And for the seventh year in a row, Lamar Advertising is collaborating with JB+A to support this global day of giving, by generously providing pro bono digital billboards throughout the Greater Kansas City Metro.

How will you participate in #GivingTuesday?  It’s not too late to make a plan.  Download your JB+A #GivingTuesday Guide here.

Celebrating its 7th anniversary, #GivingTuesday falls on November 27th this year. November may seem like a long way away with countless other deadlines in between for you and your organization, but there are three important steps you can take now for a successful #GivingTuesday this fall:

  1. Identify your #GivingTuesday Program/Theme Focus

Highlight a specific program or immediate need to create your communications talking points and grab donors’ attention. Setting a fundraising goal that is attainable and clearly ties back to what it will help your organization accomplish increases excitement and participation.

  1. Create your #Hashtag

Identify your unique #hashtag for your #GivingTuesday campaign based on the program or theme you have selected. Be sure to make it short and relevant to your organization and something easy for people to remember.

  1. Alert donors, volunteers and other constituents

Let folks know via email and your website (and in any already scheduled correspondence in your communications plan) about your #GivingTuesday plans and educate them about the social media channels your organization will be using.  Don’t forget to arm them with your #hashtag.

For more tips about ways you can participate in #GivingTuesday, visit https://www.givingtuesday.org/.

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